[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.klvn.cz\/restaurace-veri-tomu-ze-digitalni-kanaly-jsou-dulezitejsi-nez-spotrebitele-sami-tvrdi\/#Article","mainEntityOfPage":"https:\/\/www.klvn.cz\/restaurace-veri-tomu-ze-digitalni-kanaly-jsou-dulezitejsi-nez-spotrebitele-sami-tvrdi\/","headline":"Restaurace v\u011b\u0159\u00ed tomu, \u017ee digit\u00e1ln\u00ed kan\u00e1ly jsou d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e spot\u0159ebitel\u00e9 sami tvrd\u00ed","name":"Restaurace v\u011b\u0159\u00ed tomu, \u017ee digit\u00e1ln\u00ed kan\u00e1ly jsou d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e spot\u0159ebitel\u00e9 sami tvrd\u00ed","description":"Restaurat\u00e9\u0159i pravd\u011bpodobn\u011bji ne\u017e n\u00e1v\u0161t\u011bvn\u00edci restaurac\u00ed tvrd\u00ed, \u017ee kan\u00e1ly digit\u00e1ln\u00edho marketingu a recenze ovliv\u0148uj\u00ed volbu restaurace z\u00e1kazn\u00edka. Syst\u00e9m pro spr\u00e1vu a restaura\u010dn\u00ed prodej, Toast, ned\u00e1vno zve\u0159ejnil nov\u00e9 hl\u00e1\u0161en\u00ed, kter\u00e9 se zab\u00fdv\u00e1&hellip; <span class=\"read-more-span\"><a href=\"https:\/\/www.klvn.cz\/restaurace-veri-tomu-ze-digitalni-kanaly-jsou-dulezitejsi-nez-spotrebitele-sami-tvrdi\/\" class=\"more-link\">Pokra\u010dovat ve \u010dten\u00ed<span class=\"screen-reader-text\"> \"Restaurace v\u011b\u0159\u00ed tomu, \u017ee digit\u00e1ln\u00ed kan\u00e1ly jsou d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e spot\u0159ebitel\u00e9 sami tvrd\u00ed\"<\/span> <span class=\"genericon genericon-next\"><\/span><\/a><\/span>","datePublished":"2020-02-17","dateModified":"2020-02-17","author":{"@type":"Person","@id":"https:\/\/www.klvn.cz\/author\/#Person","name":"","url":"https:\/\/www.klvn.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6eaf701939e92690bed32d6f2e2c0f9e1355f2e3837c1fb45fbfacf848239e2d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"klvn.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.klvn.cz\/restaurace-veri-tomu-ze-digitalni-kanaly-jsou-dulezitejsi-nez-spotrebitele-sami-tvrdi\/","wordCount":372,"articleBody":"\tRestaurat\u00e9\u0159i pravd\u011bpodobn\u011bji ne\u017e n\u00e1v\u0161t\u011bvn\u00edci restaurac\u00ed tvrd\u00ed, \u017ee kan\u00e1ly digit\u00e1ln\u00edho marketingu a recenze ovliv\u0148uj\u00ed volbu restaurace z\u00e1kazn\u00edka. Syst\u00e9m pro spr\u00e1vu a restaura\u010dn\u00ed prodej, Toast, ned\u00e1vno zve\u0159ejnil nov\u00e9 hl\u00e1\u0161en\u00ed, kter\u00e9 se zab\u00fdv\u00e1 stavem pr\u016fmyslu a t\u00edm, jak technologie m\u011bn\u00ed zku\u0161enost se stravov\u00e1n\u00edm. Hl\u00e1\u0161en\u00ed je vedlej\u0161\u00edm produktem pr\u016fzkum\u016f zhruba tis\u00edce a dvou set majitel\u016f restaurac\u00ed (a jejich zam\u011bstnanc\u016f) a v\u00edce ne\u017e tis\u00edcovky spot\u0159ebitel\u016f. Data byla sesb\u00edr\u00e1na v\u00a0obdob\u00ed mezi \u010dervnem 2018 a b\u0159eznem 2019.\t\u00a0\tStar\u00e9 dobr\u00e9 \u00fastn\u00ed slovo je TOP vliv. \t\u00a0\tPr\u016fzkum se dot\u00e1zal na zp\u016fsob, jak\u00fdm byly voleny restaurace a porovnal to s\u00a0odpov\u011b\u010fmi (vn\u00edm\u00e1n\u00edm) majitel\u016f restaurac\u00ed. Zat\u00edmco byly odpov\u011bdi konzistentn\u00ed na vysok\u00e9 \u00farovni, byly tu n\u011bkter\u00e9 velice v\u00fdznamn\u00e9 nesrovnalosti mezi odpov\u011b\u010fmi t\u011bchto dvou skupin.\tJak majitel\u00e9, tak z\u00e1kazn\u00edci, ve velk\u00e9m po\u010dtu uvedli, \u017ee nejv\u011bt\u0161\u00edm pohonem rozhodov\u00e1n\u00ed se mezi restauracemi bylo \u201edoporu\u010den\u00ed od zn\u00e1m\u00fdch a rodiny\u201c. A pot\u00e9 restaura\u010dn\u00ed profesion\u00e1lov\u00e9 zv\u00e1\u017eili on-line marketing jako v\u00edce vlivn\u00fd ne\u017e samotn\u00ed z\u00e1kazn\u00edci.\t\u00a0\tMezera ve vlivu recenz\u00ed. \t\u00a0\tKrom\u011b doporu\u010den\u00ed, byly on-line recenze vid\u011bny jako ty s\u00a0nejv\u011bt\u0161\u00edm dopadem na z\u00e1kazn\u00edky (\u010dty\u0159icet osm procent). To d\u00e1v\u00e1 smysl, pokud vezmeme v\u00a0potaz celkov\u00fd po\u010det dat pr\u016fzkumu. Av\u0161ak pouze t\u0159icet p\u011bt procent spot\u0159ebitel\u016f v\u00a0tomto pr\u016fzkumu uvedlo, \u017ee recenze jsou vlivn\u00e9 p\u0159i v\u00fdb\u011bru restaurac\u00ed. FAcebook byl zm\u00edn\u011bn t\u0159iceti osmi procenty restaurat\u00e9r\u016f, ale pouze dvacet osm procent spot\u0159ebitel\u016f uvedlo, \u017ee soci\u00e1ln\u00ed s\u00ed\u0165 ovlivnila v\u00fdb\u011br jejich restaurace. Skute\u010dn\u011b, \u201erestaura\u010dn\u00ed soci\u00e1ln\u00ed s\u00ed\u0165\u201c, webov\u00e9 str\u00e1nky a Instagram byly hodnoceny majiteli restaurac\u00ed jako daleko vlivn\u011bj\u0161\u00ed ne\u017e spot\u0159ebiteli.\t\u00a0\tFacebook, Instagram a Twitter byly mezi TOP t\u0159emi soci\u00e1ln\u00edmi s\u00edt\u011bmi a platformami, kter\u00e9 byly pou\u017eity restaurat\u00e9ry pro marketing. Pot\u00e9 p\u0159i\u0161el na \u0159adu LinkedIn, Snapchat a Youtube v\u00a0daleko men\u0161\u00edm procentu.\t\u00a0                                                                                                                                                                                                                                                                                                                                                                                        4.8\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Restaurace v\u011b\u0159\u00ed tomu, \u017ee digit\u00e1ln\u00ed kan\u00e1ly jsou d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e spot\u0159ebitel\u00e9 sami tvrd\u00ed","item":"https:\/\/www.klvn.cz\/restaurace-veri-tomu-ze-digitalni-kanaly-jsou-dulezitejsi-nez-spotrebitele-sami-tvrdi\/#breadcrumbitem"}]}]